Foundations

Affiliate marketing does not work because someone posts a link. It works because that link sits inside a structured journey. That journey is called a funnel. Many of the misunderstandings around funnels actually come from broader misconceptions about what affiliate marketing really is (see: What Is Affiliate Marketing – Reality, Not Hype). When the foundation … Read more

Affiliate marketing is often described as simple: promote a product, earn a commission. While that description is technically correct, it hides the part that actually determines whether anything works. Affiliate marketing is not a tactic.It is a system. Understanding that system – and how its parts interact – is the difference between guessing and making … Read more

Affiliate marketing is a performance-based marketing model where one party promotes another company’s product or service and earns a commission only when a specific action happens. That action could be a sale, a signup, or another defined outcome. If that sounds simple, it’s because the idea is simple. What’s not simple is how affiliate marketing … Read more